Our story
Embrace the journey.
The Be Lost mentality evolved over time, first together, then separately.
It all started on our first trip. We have distanced ourselves from everything we knew and we have become disconnected from a society that is too disconnected.
There, we realized that we had never felt so free.
This experience showed us the importance of stepping away from our usual lives from time to time and making room for the unknown.
Our days were unscheduled, we had no network, we often got lost, literally and figuratively, but we were happy.
No plan, no network, no routine, this experience led us to get lost and created our most beautiful memories.
However, we both knew that this journey would not last forever. When we returned, each of us tried to rediscover the happiness that we had been lucky enough to feel there. Obviously, we had to find other ways to get lost. Both of us realized the same thing through different experiences:
“IT’S BY GETTING OUT OF OUR COMFORT ZONE, GETTING LOSE, TRYING NEW THINGS THAT WE FEEL MOST ALIVE.”
Being lost is actually an incredible way to grow, whether for reasons within our control or not. Through our message, we wish to convey hope to all those who struggle to find their place and inspire those who wish to step out of their comfort zone to discover their true potential.
With Be Lost, we aim to create more than just a brand. We want to transmit a mentality to you. A mentality that will help you face the most complicated moments of your life and that will push you to do more when you are not doing enough.
So we looked for the best way to convey this message to you and, very quickly, we thought of jewelry. These seemed to us to be the best way to provide a daily reminder of the message of Be Lost.